Gluten Free Food Market Analysis and Growth Opportunities By 2028

The global gluten-free food market size was valued at USD 5.25 billion in 2020. The market is estimated to grow from USD 5.72 billion in 2021 to USD 9.99 billion in 2028, exhibiting a CAGR of 8.29% during the forecast period. The increasing popularity of the product’s benefits, rising demand for functional foods, and increasing product innovations are expected to fuel the market growth. Fortune Business Insights™ mentions this information in its report titled “Gluten-free Food Market, 2021-2028.

Gluten-free food is produced for people suffering from gluten allergies and celiac diseases. The consumption of gluten can be damaging and may lead to intestine swelling. Therefore, the consumption of the product is expected to increase rapidly. Furthermore, rising awareness regarding the health benefits of such products is expected to increase adoption. Moreover, rising demand for functional foods and increasing product innovations may attract sales. These factors are expected to foster industry development in the coming years.

List of Key Players Profiled in the Report:

  • The Kraft Heinz Company (Illinois, U.S.)
  • The Hain Celestial Group Inc. (New York, U.S.)
  • General Mills Inc.(Minnesota, U.S.)
  • Kellogg’s Company (Michigan, U.S.)
  • Conagra Brands, Inc. (Illinois, U.S.)
  • Barilla G.E.R Fratelli S.P.A (Parma, Italy)
  • Noumi Limited (Australia)
  • Enjoy Life Foods (Mondelez International) (Illinois, U.S.)
  • Alara Wholefoods Ltd. (London, U.K.)
  • Prima Foods Ltd. (South Wales, U.K.)

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Type, Distributional Channel, and Region are Studied

By type, the market is segmented into baby food, pastas & pizzas, snacks & RTE products, bakery products, and condiments & dressings. As per the distributional channel, it is categorized into supermarkets/hypermarkets, convenience stores, specialty stores, drugstores & pharmacies, and online retails. Geographically, it is clubbed into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving & restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and strategies undertaken by the market's key players.

Drivers and Restraints

Rising Prevalence of Gluten Intolerance and Celiac Disease to Fuel Market Progress

The rising prevalence of gluten intolerance and celiac diseases is expected to boost the adoption of gluten-free food. As per the information provided by the Clinical Gastroenterology and Hepatology journal, nearly 1.4% global population is detected with celiac disorder. Furthermore, the rising demand for free-from and convenience foods is expected to boost the product adoption. Furthermore, rising reliability on nutritional convenience foods is expected to increase the adoption of the product. Moreover, the rising adoption of flavored food products with nutritional benefits is expected to bolster the gluten-free food market growth.

However, higher product prices and low market penetration are expected to hinder the market’s progress.

Regional Insights

Growing Inclination Towards Healthy Diet to Boost Industry Progress in North America

North America is expected to dominate the gluten-free food market share due to the growing inclination toward a healthy diet. The market in North America was USD 2.72 billion in 2020 and is expected to achieve a high market share in the coming years. Further, rising awareness regarding celiac disorder from consumers and the availability of a gluten-free diet products are expected to boost the market development.

In Europe, rising demand for free-from products from Germany, Italy, and the U.K. is expected to boost gluten-free products’ adoption. Furthermore, manufacturers focus on developing innovative foods such as gluten-free pasta to boost sales. These factors may propel the market development.

In Asia Pacific, rapid digitization and westernization lead to the acceptance of gluten-free food products. Furthermore, the growing artisanal bakery sector is expected to boost market progress.

Competitive Landscape

Manufacturers Focus on Launching Novel Products to Boost Brand Image

Prominent companies operating in the market devise novel product launches to attract consumers and boost brand image. For example, in June 2021, Ulrick & Short Limited announced fazenda Nutrigel, a gluten-free functional flour, to improve the viscosity and overall texture of gluten-free bakery foods. Through this launch, the company may attract consumers and boost its brand image. Furthermore, the adoption of research and development, expansions, acquisitions, and technologically advanced production techniques boosts the market player’s position.

Industry Development

  • April 2021- Nestle SA launched gluten-free meals to satisfy consumers’ dietary habits and suit their lifestyles. It launched other protein-rich products such as Cauliflower Crust Chicken Mozzarella Piada, Triple Cheese Macaroni & Cheese Bowl, and Pasta Bolognese Bowl.